The beauty of living in Italy

A few days after the end of a fantastic Milano Design Week, where Milan blossomed around the world leading event in furniture and home design, let me reflect on one of the reasons why for me there’s no place like home: the quality of our homes.

I have lived in Germany, United States, Spain and Switzerland, and, outside the very top end of the real estate market – and often not even there, as plenty of Silicon Valley millionaires are known to live in rickety wood-frame houses, whose anti-seismic qualities are their only redeeming virtue – I have yet to see a place where the quality of urban living is as high as Italy. Our architects, designers, furniture makers are the reason why everybody aspires to “Italian living”. And they tell me that their Italian customers are the ones pushing them towards excellence: they won’t tolerate a lackadaisical design, a slapdash assembly, an imperfect color scheme. Having an exacting clientele at home makes our home design industry a worldwide winner.

I also want to take the opportunity to thank the superlative interior design team for the Milan home I recently furnished and moved into. Many people played a role, but here are the key ones:

A few images of the work in progress and the end product.

20140325_173627VLUU L110  / Samsung L110VLUU L110  / Samsung L110

VLUU L110  / Samsung L110

VLUU L110  / Samsung L110

2 thoughts on “The beauty of living in Italy

  1. Don’t forget, though, that many Italian design companies employ non-Italian designers (this applies to the fashion industry too). The reputation of “Italian Design” is as much a product of business acumen (businesses willing to pay good designers of various nationalities) as of Italian design talent.
    As for Italian customers, in the 24 years I lived in Italy I visited some beautifully designed homes but also many that were truly ugly and depressing.

    • Good design is in the air.
      Italian design is the result of an economy that put function and beauty at the center surrounded by a wide net of human relations, creativity, know how, technology. Over the years the model evolved and opened to external contributions. This allowed the “Italian design” to be recognizable and now, so often, the international designers wouldn’t produce their products anywhere else but in Italy.
      Call it business acumen. Call it magic…

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