Italian blogger sued for Eur 400,000 by furniture store

You talk about a new, Web-enabled dialogue between consumers and companies. You talk about companies monitoring their brand health in online forums and discussion boards. You talk about customer support teams dispatched upon a twittered complaint.

You guys are living on a different planet.

Last March, Italian blogger and PHP developer Sergio Sarnari wrote about his negative experience with a furniture store based in Castelbellino, near Ancona, which since his large order in May 2007 still hadn’t managed to deliver his furniture (kitchen measurements seem to have been a particularly troublesome spot). The post was frustrated in tone, but largely factual.

Yesterday, Sergio woke up to a comment, supposedly written by the store’s CEO and general manager, announcing a €400,000 libel lawsuit against him.

Either this is a hoax, or it just goes to show that the new dialogue between companies and consumers is still a long way from Ancona.

5 thoughts on “Italian blogger sued for Eur 400,000 by furniture store

  1. Pingback: Cattolica Blog » Libertà di espressione e blogosfera

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  4. Pingback: Italian blogger sued for Eur 400,000 by furniture store « /home/kOoLiNuS

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