2 thoughts on “Draw me into an immersive game

  1. I think it’s more than that. Word of mouth spreads the word about something people don’t know yet. The Nine Inch Nails stuff, to me, is a loyalty thing: it is clearly pitched at people who are already clued in enough to get the clues, and it makes their fan base even more fanatical. And that’s a great thing for any brand.

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