Since I am one of Facebook’s 49 million active users, it looks like I’ve just made Mark Zuckerberg and his pals five bucks richer (but I am implicitly being valued at over 300 bucks). I ought to be feeling good about it. After all, if I am somehow generating $3 of revenue for Facebook this year (the company’s top line is rumored to be about $150 million in 2007), and my lifetime value is 100 times that, and I don’t think I’ll ever use Facebook more than I’ve used it this year, it means that I am going to live until I am almost 140 years old and add about 10,000 more friends. That’s called scaling.
Get Facebook to 490 million users at some point in the future, though (not unlikely given current growth rates), and the burden I’m carrying decreases. I only have to spend 10 more years on Facebook and add 1,000 more friends.
That’s a relief: I’m looking forward to having time left over for doing other stuff with my life.