Today I visited The Members Project, a site set up by the good PR and charity folks at American Express to make this world a better place and do some branding in the process.
It looked a bit strange that a global project riding on Amex’s marketing power would have so few votes for the charities involved: a handful, less than a hundred in total at when I visited the site. (Just last week, a new Samsung phone offered for charity on eBay Italy alone drew 72 bids – and that’s bids, not votes). Then I tried voting myself, and here’s why:
(Hint: you can still vote by going inside the individual project page. But my guess is that 95% of potential voters, befuddled, gave up).
Hopefully they fix it soon.
Update (July 25): Bug resolved, many more votes left as of today (over 20,000). Children’s Safe Drinking Water in the lead with over 8,000. The winning project will be announced on August 7. If you have an Amex card, go and cast your vote!
Update (August 1): Read up on the controversy on whether Amex failed to disclose a large corporation’s involvement in the drinking water project, Procter & Gamble’s. Where do I stand? Read my thoughts on a charity project funded by Luxottica.