How do we move from the theory and practice of management that were invented 100 years ago to building and running organizations that are fit for the future? Gary Hamel, in this short lecture, points out that we are the first generation of managers and leaders who has had to deal with an exponential rate of change; our companies face hypercompetition; and any knowledge advantages dissipate quickly.
How can we then build organizations that are fit for the future? Today, “for the first time since the Industrial Revolution, you cannot build a company that’s fit for the future without building one that’s fit for human beings.“ Hamel suggests three mindsets. Have high aspirations (see the “reverse accountability” put in place by Vineet Nayar at HCL Technologies); challenge dogma, be a contrarian; and learn from the fringe. Because “the future happens on the fringe”. And the fringe – at least of you look at it from the perspective of a Fortune 500 corporation – is the Web: the Web with its openness, meritocracy, flexibility, collaboration: the greatest operating system for innovation ever invented.
“The values that today characterize the Web, we’re going to have to bake them into our organizations.”