Last weekend, an advertising image (among dozens and dozens of full-page ads in a magazine) caught my eye.
Yes, she is advertising a fashion brand. Yet, look at her.
She is not squeezed into a corset or stuck onto stiletto heels. There are no animal prints, no lace, no fur, no patent leather. No chains: she is not wearing any jewelry. No sunglasses. No handbags. Normal, healthy hair.
The clothes play with her body – concealing some features, showing others. She’s comfortable. She’s not constrained.
She may be dancing. But she’s dancing for herself – not for a male gaze.
The designer’s name is Martino Midali. I haven’t had a chance to wear his clothes yet, but based on this image alone, I think we need more designers like him.