You talk about a new, Web-enabled dialogue between consumers and companies. You talk about companies monitoring their brand health in online forums and discussion boards. You talk about customer support teams dispatched upon a twittered complaint.
You guys are living on a different planet.
Last March, Italian blogger and PHP developer Sergio Sarnari wrote about his negative experience with a furniture store based in Castelbellino, near Ancona, which since his large order in May 2007 still hadn’t managed to deliver his furniture (kitchen measurements seem to have been a particularly troublesome spot). The post was frustrated in tone, but largely factual.
Yesterday, Sergio woke up to a comment, supposedly written by the store’s CEO and general manager, announcing a €400,000 libel lawsuit against him.
Either this is a hoax, or it just goes to show that the new dialogue between companies and consumers is still a long way from Ancona.
June 10, 2008 at 3:17 pm
[...] Luca, Punto-Informatico, Cristian, Tommaso, Catepol, Matteo, Folletto, Alberto, Pseudotecnico, Paola. Alla lista manca solo il Beppe nazionale e le iscrizioni sono [...]
June 10, 2008 at 7:24 pm
[...] Punto-Informatico, Cristian, Tommaso, Catepol, Matteo, Folletto, Alberto, Pseudotecnico, Paola, [...]
June 10, 2008 at 8:28 pm
[...] Luca, Punto-Informatico, Cristian, Tommaso, Catepol, Matteo, Folletto, Alberto, Pseudotecnico, Paola, Gattostanco (Lista copio-incollata da Biccio!) Piaciuto? Salvalo [...]
June 18, 2008 at 11:10 am
[...] read the post by Paola which explains better the issue and leave a [...]
September 21, 2008 at 8:06 am
[...] case of blogger Sergio Sarnari, which I thought would be thrown out of court, is instead winding its way through our legal system; [...]