Breaking news: Google acquires DoubleClick for $3.1bn

Here are TechCrunch, GigaOm and NYT news. Also some early commentary from HipMojo.

The multiple is quite high and Google’s stock is temporarily down. I’m sure we’ll be hearing a lot more about this in the coming days.

Update, April 15: for more perspective, read this comment about it on Will Hsu’s blog, Hitchhiker’s Guide to 650. Fascinating to recall that DLCK was once worth $15 billion.

Posted in Advertising, Business, Web.

One Response to “Breaking news: Google acquires DoubleClick for $3.1bn”

  1. abu ameerah Says:

    is this newest acquisition by Google a good thing?

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