Breaking news: Google acquires DoubleClick for $3.1bn

Here are TechCrunch, GigaOm and NYT news. Also some early commentary from HipMojo.

The multiple is quite high and Google’s stock is temporarily down. I’m sure we’ll be hearing a lot more about this in the coming days.

Update, April 15: for more perspective, read this comment about it on Will Hsu’s blog, Hitchhiker’s Guide to 650. Fascinating to recall that DLCK was once worth $15 billion.